A regular trader at Tiverton Pannier Market is celebrating after her business, Devon & Somerset Craft Collective, was selected as a winner of Theo Paphitis’ prestigious Small Business Sunday (SBS) initiative.

Deanna Cranmer, who runs Devon & Somerset Craft Collective from Tiverton Pannier Market, was announced as one of last week’s winners after showcasing her business through social media.

The Small Business Sunday initiative, founded by entrepreneur and television personality Theo Paphitis, recognises and supports small businesses across the UK.

Deanna, Devon & Somerset Craft Collective, said:

“Oh my goodness! I honestly can't believe it! To be named a winner means the absolute world - thank you so much Theo and the SBS Crew.

"Also, a massive thank you to our traders (past and current), customers, Tiverton Pannier Market, friends and family that have made the shop what it is today.”

Devon & Somerset Craft Collective was established to provide a dedicated retail space showcasing the work of independent makers and small businesses from across the region. The collective gives local artisans an opportunity to reach customers through a shared shop environment at Tiverton Pannier Market.

Tom Nott, Market Manager at Tiverton Pannier Market, said:

“We’re absolutely delighted for Deanna and Devon & Somerset Craft Collective. This is fantastic recognition of the hard work, passion and commitment that Deanna puts into supporting independent makers and bringing their work to a wider audience.

“One of the things that makes Tiverton Pannier Market so special is the variety of independent businesses and talented people who trade here. Deanna’s collective is a brilliant example of that, bringing together a real showcase of local creativity and craftsmanship.

“We’re incredibly proud that a business based here at Tiverton Pannier Market has received this national recognition, and we hope this helps shine an even bigger spotlight on Deanna, her traders and the fantastic products they create.”

The win provides another opportunity to highlight the importance of supporting independent businesses and shopping locally, while celebrating the creativity and entrepreneurial spirit found across Devon and Somerset.

Customers can visit Devon & Somerset Craft Collective at Tiverton Pannier Market.